Virginia Fresh Match

Offer Virginia Fresh Match at your store or market

Help your SNAP customers stretch their food budgets and take home more fruits and vegetables

As a VFM partner outlet, you will:

  • Develop & operate a program that incentivizes the purchase of fruits and vegetables for SNAP shoppers
  •  Participate in a peer network of partner outlets to share your experiences and best practices
  • Get monthly reimbursements for VFM sales
  • Purchase from local farmers and/or food hubs

What kind of outlet are you?

Grocery
Store

Farm
Direct

Mobile
Market

Farmers
Market

CSA

Grocery Store

Your customers using EBT can get half off on fruits and vegetables

The customer:

  1. Checks out with fruits and vegetables
  2. Confirms they are using an EBT card
  3. Has at least $.01 on their EBT card to spend

 

The retail store:

  1. Applies a 50% discount to produce purchased
  2. Rings up the customer’s produce
  3. Tracks VFM discounts applied in the system
    Generates point-of-sale reports

 

VFM reimburses the store for the $ value of VFM discounts applied at checkout

Farm Direct

Your customers using EBT can get half off on fruits and vegetables

The customer:

  1. Checks out with fruits and vegetables
  2. Confirms they are using an EBT card
  3. Has at least $.01 on their EBT card to spend

 

The farm store:

  1. Applies a 50% discount to produce purchased
  2. Rings up the customer’s produce
  3. Tracks VFM discounts applied in the system
    Generates point-of-sale reports

 

VFM reimburses the store for the $ value of VFM discounts applied at checkout

Mobile Market

Your customers using EBT can get half off on fruits and vegetables

The customer:

  1. Checks out with fruits and vegetables
  2. Confirms they are using an EBT card
  3. Has at least $.01 on their EBT card to spend

 

The mobile market:

  1. Applies a 50% discount to produce purchased
  2. Rings up the customer’s produce
  3. Tracks VFM discounts applied in the system
  4. Generates point-of-sale reports

 

VFM reimburses the mobile market for the $ value of VFM discounts applied at checkout

Farmers Market

Your customers using EBT can get half off on fruits and vegetables

The customer:

  1. Comes to the market booth
  2. Swipes their EBT card
    Receives their VFM match
  3. Spends their VFM on local fruits & veggies

 

The market:

  1. Gives the customer their EBT tokens
  2. Matches the EBT tokens with VFM tokens
  3. Tracks tokens spent at vendors’ booths

 

VFM reimburses the market for the $ value of VFM tokens redeemed with F&V vendors

CSA

Your customers using EBT can get half off on fruits and vegetables

The customer:

  1. Joins your CSA
  2. Pays for weekly shares with EBT
  3. Receives 50% off on their produce

 

CSA:

  1. Applies a 50% discount to produce purchased
  2. Rings up the customer’s produce
  3. Tracks VFM discounts applied in the system
  4. Generates point-of-sale reports

 

VFM reimburses the store for the $ value of  VFM discounts applied at checkout

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