Offer Virginia Fresh Match at your store or market
Help your SNAP customers stretch their food budgets and take home more fruits and vegetables
As a VFM partner outlet, you will:
- Develop & operate a program that incentivizes the purchase of fruits and vegetables for SNAP shoppers
- Participate in a peer network of partner outlets to share your experiences and best practices
- Get monthly reimbursements for VFM sales
- Purchase from local farmers and/or food hubs
What kind of outlet are you?
Grocery
Store
Farm
Direct
Mobile
Market
Farmers
Market
CSA
Grocery Store
Your customers using EBT can get half off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The retail store:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
Generates point-of-sale reports
VFM reimburses the store for the $ value of VFM discounts applied at checkout
Farm Direct
Your customers using EBT can get half off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The farm store:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
Generates point-of-sale reports
VFM reimburses the store for the $ value of VFM discounts applied at checkout
Mobile Market
Your customers using EBT can get half off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The mobile market:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
- Generates point-of-sale reports
VFM reimburses the mobile market for the $ value of VFM discounts applied at checkout
Farmers Market
Your customers using EBT can get half off on fruits and vegetables
The customer:
- Comes to the market booth
- Swipes their EBT card
Receives their VFM match - Spends their VFM on local fruits & veggies
The market:
- Gives the customer their EBT tokens
- Matches the EBT tokens with VFM tokens
- Tracks tokens spent at vendors’ booths
VFM reimburses the market for the $ value of VFM tokens redeemed with F&V vendors
CSA
Your customers using EBT can get half off on fruits and vegetables
The customer:
- Joins your CSA
- Pays for weekly shares with EBT
- Receives 50% off on their produce
CSA:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
- Generates point-of-sale reports
VFM reimburses the store for the $ value of VFM discounts applied at checkout