Offer Virginia Fresh Match at your store or market
Help your SNAP customers stretch their food budgets and take home more fruits and vegetables
As a VFM partner outlet, you will:
- Develop & operate a program that incentivizes the purchase of fruits and vegetables for SNAP shoppers
- Participate in a peer network of partner outlets to share your experiences and best practices
- Get monthly reimbursements for VFM sales
- Purchase from local farmers and/or food hubs
What kind of outlet are you?
Grocery
Store
Farm
Direct
Mobile
Market
Farmers
Market
CSA
Grocery Store
Customers using EBT can get half-off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The retail store:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
Generates point-of-sale reports
VFM reimburses the store for the $ value of VFM discounts applied at checkout
Farm Direct
Customers using EBT can get half off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The farm store:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
Generates point-of-sale reports
VFM reimburses the store for the $ value of VFM discounts applied at checkout
Mobile Market
Customers using EBT can get half off on fruits and vegetables
The customer:
- Checks out with fruits and vegetables
- Confirms they are using an EBT card
- Has at least $.01 on their EBT card to spend
The mobile market:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied in the system
- Generates point-of-sale reports
VFM reimburses the mobile market for the $ value of VFM discounts applied at checkout
Farmers Market
Customers using EBT can get half off on fruits and vegetables
The customer:
- Comes to the market booth
- Swipes their EBT card
Receives their VFM match - Spends their VFM on local fruits & veggies
The market:
- Gives the customer their EBT tokens
- Matches the EBT tokens with VFM tokens
- Tracks tokens spent at vendors’ booths
VFM reimburses the market for the $ value of VFM tokens redeemed with F&V vendors
CSA
Customers using EBT can get half off on fruits and vegetables
The customer:
- Joins your CSA
- Pays for weekly shares with EBT
- Receives 50% off on their produce
CSA:
- Applies a 50% discount to produce purchased
- Rings up the customer’s produce
- Tracks VFM discounts applied
- Generates point-of-sale reports
VFM reimburses the farmer for the $ value of VFM discounts applied at checkout
